CODART, Dutch and Flemish art in museums worldwide

Hermitage Amsterdam Rebrands as H’ART Museum

Amsterdam’s Hermitage Museum, once the largest satellite of the State Hermitage Museum in St. Petersburg, will change its name into H’ART Museum. Last Monday, the museum announced that its new identity will come into effect on September 1.

The Centre Pompidou in Paris, London’s British Museum, and the Smithsonian American Art Museum in Washington, D.C. will become H’ART Museum’s new partners and plans for major exhibitions in collaboration with these museums over the coming three years are already underway. Upcoming programs with the new partner institutions may involve art loans as well as various kinds of collaborations with curators and artists.

Logo of the new H’ART Museum

The rebranding and repositioning came more than a year after the Amsterdam museum cut ties with its parent museum in March 2022, following Russia’s invasion of Ukraine. Founded in 2009, the Hermitage Amsterdam was originally established as an independent non-profit but it had “unlimited rights” to borrow works from the Russian collection.

Upcoming highlights include an exhibition in collaboration with the Leiden Collection, in which all seventeen Rembrandts from the privately held collection will be displayed together publicly for the first time. That show will take place in 2025, to celebrate the 750th anniversary of Amsterdam. An exhibition on Kandinsky (organized with Centre Pompidou) is scheduled for 2024 and The British Museum’s exhibition Feminine Power will travel to H’ART in 2026.