Designing a Story for a Museum – Lessons Learned
A story can be seen as a construct that requires deliberate design. This concept, known as content design – a discipline centered on narrative – has increasingly become an explicit and conspicuous element of the exhibition design process. Pepijn Wilbers, a founding partner of Studio Louter, an agency specializing in content design for museums, has worked on creating a wide range of permanent exhibitions over the past fifteen years.

The process of designing a story is an intimate and deeply personal journey intricately linked to a museum’s identity and its aspirations. In this presentation for CODART 25, Pepijn will share his insights as a guiding presence on these journeys, highlighting the valuable lessons learned, both for the museums with which he has collaborated and for himself as an external advisor.

Pepijn Wilbers

Studio Louter, Amsterdam
Pepijn Wilbers is Partner and General Director at Studio Louter. He holds an MA in history as well as social history from Erasmus University in Rotterdam.  He has twenty years of experience in the museum sector and has transformed Studio Louter into a successful content design studio specializing in museums. His expertise lies in developing innovative museum exhibition concepts. His extensive portfolio includes collaboration with renowned institutions such as the Museum Hof van Busleyden, Teylers Museum, Mauritshuis, Trinity College Dublin, Rijksmuseum Boerhaave, M Leuven, Titanic Belfast, and EYE Film Museum.